SEO History
SEO is probably the most established part of Digital Marketing with its underlying foundations returning from the mid nineties. It wasn’t anyway until 1997, when Google was officially dispatched that the website owners started to comprehend the benefits of the search engines and the ensuing advantages of a site ranking at the actual top of search engine results pages. In short, websites with a top position in SERP, drive more traffic and have a more and more chance of producing leads and business than the websites who don’t rank well.
Google started working on their ranking algorithm in those early days, and this equation has turned Google into the most successful and fastest growing technology today with an estimate of $120 billion from a small startup founded in a messy garage in Menlo Park, California.
